What is a backlink?
A backlink or inbound link, is a link from one website to another. For example, when a blog places your website’s link and readers can browse your website from that blog, your website’s link in that blog is a backlink.
The importance of Backlinks for SEO
Backlinks are important to your SEO strategy because it is one of the factors that impact your SEO performance. It means your website ranking on Google or other search engines. Google will score each page, and the backlinks generated by pages with higher scores have more reference value and rank you. Remember that the quality of the links must be regarded as over the quantity. Suppose you only have backlinks to many websites which is unrelated to your industry. In that case, low-quality external links are likely to impact your website negatively and be considered spam links.
Authority of the website
If you are a self-media, when a well-known website links point back to your website. Google will think that your website is high credibility, high quality and deserves a better ranking. If your external backlinks, which have DA (Domain Authority) and PA (Page Authority), are too low, low-quality external backlinks are unsuitable for your website ranking. Therefore, you can use SEO link research such as Open Site Explorer and Ahrefs to analyze which websites are linking to your website and backlinks type.
Relevance of website content
Relevance between websites is also a significant consideration for backlinks strategy. If you are a tech blogger, but the external link point to a food blog, it will not help users and has no relevance. So when your backlinks are social media, blogs, and forums related to your industry, which will be more helpful for your SEO and allow more interested readers to reach your website.
You can also use Ahrefs or Open Site Explorer to analyze competitors’ backlinks and understand whether the competitors’ links are high-quality partners. Then you can appropriately try the same way to promote, use these high-quality backlinks to let more people know you and bring more traffic to your website.